Lots of people have asked how Fabric Land opened and some of our history…


My name is Natalie Berg and I started the company if you can call it that back in 1971 at a market stall in Maidenhead. My parents sold fabric in this market and Reading market, so I decided to sell haberdashery and a lady was giving her stall up in Maidenhead so I took it over. I worked in that market for 15 years, trade declined and I gave it up. One year later I moved from Wanstead London E.ll to Bournemouth, where we are situated now, and opened a tiny shop selling fabric and haberdashery in a new centre on Bournemouth High Street, in 1985. I was really successful and my husband decided to join me, he took my little business to what it is today. My daughter then joined us, so we are a real family business. Her husband Darren now also works with us since May 2007.

We now import and mail order from all over the world and we have 5 retail shops. We serve CARNIVAL Cruise Liners Theatrical Dept. and Air Tours, Costa Cruises, Cunard with fabric for many of their shows and many others besides.

Like all small businesses, I could not do this without great reliable and loyal staff, some who have worked for me for more than 25 years. My staff have contributed to this business, and I would not be in this positive position without very good and hard working staff, I could name names, but if I left someone out they would be offended. Good staff who enjoy their job are hard to find. I have found at least 10 and I am very lucky!

I love fabrics and enjoy every minute of doing my job, so I consider myself very lucky. I also make my own clothes which I sneak off to do from time to time, but don’t tell anyone eh! My secret, they think I am in a meeting. HE HE!!

Our operations team

Managing Director


Executive Manager


Warehouse Manager

Some of our fantastic team members